Job Details

Schedule: Days: M-F

Job Location Type: Remote

Your experience matters

At Lifepoint Health, we are committed to empowering and supporting a diverse and determined workforce who can drive quality, scalability, and significant impact across our hospitals and communities. As a member of the Health Support Center (HSC) team, you'll support those that are in our facilities who are interfacing and providing care to our patients and community members to positively impact our mission of making communities healthier .

More about our team

The Online Reputation Marketing ORM) Analyst manages Lifepoint Health's facility and provider online listings and reviews to advance the organization's reputation and digital marketing efforts. The Analyst utilizes knowledge of online reputation management, search engine optimization, ORM technology/software (such as Press Ganey and Reputation.com) and digital marketing combined with a strong ability to execute initiatives to help maintain a strong online presence for Lifepoint's 3,000+ online listings/profiles. The Analyst will provide consultation and training to facilities and will be responsible for taking appropriate action on reviews based on best practices and guidelines. This position requires a proactive individual with excellent communication skills and the ability to work both independently and collaboratively within a team environment.

How you'll contribute

A Online Reputation Marketing (ORM) Analyst who excels in this role:

• Implement ORM Strategies: Execute established online reputation strategies to manage online sentiment across multiple media outlets and online reputation sites (Google My Business, Yelp, etc.).

• Business Listing Management: Manage enterprise business listings across various platforms to ensure accuracy, consistency and optimization.

• ORM Resource Management: Create, maintain and update the ORM resource library to support team initiatives.

• Real-Time Monitoring: Monitor and respond to online comments, private messages, and reviews across online channels and forums.

• Program Maintenance: Manage the day-to-day maintenance of the reputation-monitoring program in collaboration with third-party vendors, including user management, location updates and issue troubleshooting.

• Program Support: Assist with vendor module setup, training and collateral creation to enhance the effectiveness of ORM activities. Help manage ORM vendor and ensure all key program milestones are completed on or ahead of schedule.

• Field Team Support: Serve as account manager to facilities and practices. Provide ongoing support to the field, including technical troubleshooting and guidance as needed.

• Training Sessions: Conduct live and recorded training sessions for field team members to ensure proficiency in ORM strategies and tools.

• Track and report ROI of the online reputation management program.

• Develop actionable reports that show key trends, action items and next steps from online data.

• Partner closely with social media, SEO, digital marketing teams to ensure online marketing strategy is cohesive and consistent.

• Identify opportunities to enhance the ORM program and gain efficiency.

• Demonstrate ability to enhance facility's online presence.

Why join us

We believe that investing in our employees is the first step to providing excellent patient care. In addition to your base compensation, this position also offers:

Comprehensive Benefits: Multiple levels of medical, dental and vision coverage for full-time and part-time employees.

Financial Protection & PTO: Life, accident, critical illness, hospital indemnity insurance, short- and long-term disability, paid family leave and paid time off.

Financial & Career Growth: Higher education and certification tuition assistance, loan assistance and 401(k) retirement package and company match.

Employee Well-being: Mental, physical, and financial wellness programs (free gym memberships, virtual care appointments, mental health services and discount programs).

Professional Development: Ongoing learning and career advancement opportunities.

What we're looking for Applicants should have a Bachelor's degree in Marketing. Additional requirements include:

• 3+ Years of marketing experience

• Previous healthcare experience preferred.

• Strong digital marketing and understanding of the ORM landscape.

• Experience with Press Ganey, Reputation Management or similar online consumer experience technology.

• Excellent written and oral communication skills.

• Close attention to detail.

• Ability to design and develop solutions to meet requirements.

• Detail-oriented and analytical with strong organization skills.

• Ability to communicate effectively with individuals at various levels within the organization, including senior hospital leadership.

• Strong project management skills.

• Highly motivated with the ability to work independently.

• Must be comfortable with data analysis and able to use data to make recommendations.

EEOC Statement

Lifepoint Health is an Equal Opportunity Employer. Lifepoint Health is committed to Equal Employment Opportunity for all applicants and employees and complies with all applicable laws prohibiting discrimination and harassment in employment."

You must be authorized to work in the United States without employer sponsorship.

Lifepoint Health is a leader in community-based care and driven by a mission of Making Communities Healthier. Our diversified healthcare delivery network spans 29 states and includes 63 community hospital campuses, 32 rehabilitation and behavioral health hospitals, and more than 170 additional sites of care across the healthcare continuum, such as acute rehabilitation units, outpatient centers and post-acute care facilities. We believe that success is achieved through talented people. We want to create places where employees want to work, with opportunities to pursue meaningful and satisfying careers that truly make a difference in communities across the country.